Barton Goldenberg keynote speaker strategist author

Barton Goldenberg
Customer-Centric Business Strategist

Globally respected and influential author, keynote speaker and futurist.
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Barton Goldenberg is founder and President of ISM Inc. – a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame.


Barton is the author of four books. His latest – The Definitive Guide to Social CRM (Pearson, 2015) – deals with the impact of Social Media and its integration with CRM. Barton is presently writing a fifth book, Integrated Customer-Centric Strategy: Your Roadmap to 2030, for publication in 2017.

Keynote Speaker

Bring Barton’s voice and expertise to your audience, whether a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.


Thriving In The Digital Deluge

In this thought-provoking address, keynote speaker Barton Goldenberg explains how a deluge of digital information is overwhelming most organizations and proposes a unique and comprehensive strategy for delivering deeper customer insight and enhanced engagement. He shows how Identity Resolution can seamlessly integrate online and offline customer data into Holistic Customer Profiles; how Big Data Analytics helps derive actionable insights from multifaceted customer data; and how organizations can leverage five “pillars” of customer engagement – Traditional Media, Social Media, Customer Experience, eCommerce, and Emerging Technologies – to improve customer acquisition, retention and growth. The presentation encompasses core ideas from Barton’s forthcoming book, Integrated Customer-centric Strategy: Your Roadmap to 2030.  Watch Video

Branded Social Media Communities

Public communities like Twitter, Facebook, or Linked are great for branding and information-sharing.  They are not a good place to strike up intimate conversations with customers because competitors may be listening in.  Private, “branded, or “invitation-only” communities are becoming increasingly popular, since they can allow meaningful discussions with the invited members in a controlled setting. Barton presents the concept of private, invitation-only social media communities as a compelling means for encouraging peer-to-peer engagement with brands, harvesting individual customer insights and leveraging these insights to optimize the customer experience.  Watch Video

Internet of Things: The Next Digital Wave

Keynote speaker Barton Goldenberg shares how best-in-class organizations are already focusing on catching the next digital wave. For example, the 9 billion ‘Internet of Things’ connected devices/sensors deployed today will explode to 20+ trillion devices by 2020, and provide large amounts of new and valuable customer insight. Given the staggering speed of digital change, Barton explains how getting your Digital Strategy right has become essential for your organization’s long-term survival.

Upcoming Keynotes:

Monday, April 24th, Washington DC
Two keynotes

Executive Boot Camp #1: Integrated Customer-Centric Strategy— How to Thrive in the Digital Deluge

This session covers the drivers behind the digital deluge and the components of an effective integrated customer-centric strategy; how to optimally gather offline and online information about your customers, analyze it, and derive actionable insights from it; and case studies of organizations already successfully implementing an integrated customer-centric strategy.

Executive Boot Camp #2: Integrated Customer Centric Strategy— Your Road Map to Success in 2030

This session covers the role of CRM as the hub of an integrated customer-centric strategy containing holistic customer profiles populated with timely, relevant customer information; how to put together a multiyear road map through 2030 that exploits CRM to ensure that your company thrives; and case studies of organizations successfully leveraging CRM as the core of their integrated customer-centric strategy.

To register for CRM Evolution 2017, click here

bpm onlineJoin Barton for Accelerating Digital Transformation, a keynote and workshop at bpm’online Networking Day on Thursday, May 11th, in Boston, MA.

Learn more

ZoholicsHear Barton’s keynote, Integrated Customer-Centric Strategy, at the Zoho Sales and Marketing Conference 2017 in Pleasanton, California on Wednesday, May 17th. To register, click here

Hire Barton To Speak At Your Next Event


Barton has a great way of taking complex ideas, distilling them down to accessible concepts and explaining them in engaging and easily understandable terms.- Allyson Havener – Field Marketing Manager – LiveRamp
Barton offered great insight into the digital ecosystem. I liked his flow of information.- LiveRamp Roadshow Participant
Barton is a dynamic and passionate speaker who understands today's digital client and effectively drives home to corporate audiences the urgency to innovate and act.- Don Gagnon, President, AAA Mid-Atlantic
Barton Goldenberg is a dynamic, to-the-point, real-world experienced speaker.- Bob McLaughlin, Former Sr. VP, McGraw-Hill
Barton Goldenberg consistently stirs the pot with humor and inside stories of how to have better relationships with your customers--as well as what not to do if you'd like to retain those customers. He also keeps the crowd's attention with pragmatic insight into what is coming next.- Ginger Conlon, Editor-in-Chief, Direct Marketing News
Thank you, again, for your work on our conference. You knocked it out of the park and we are all very happy with how the conference was presented and received.- Mark Eising, President, BMG Marketing Services
Get Barton’s Latest Book

Social CRM is emerging as the next wave that will dramatically expand an organization’s customer relationships through the interplay of Social Media and CRM. It is expected to grow to a $9 billion global market by 2018. The Definitive Guide to Social CRM, written by Barton Goldenberg and published by Pearson, provides powerful new tools for leveraging this growing phenomenon.

Books by Barton Goldenberg -The Definitive Guide to Social CRM