Barton Goldenberg keynote speaker strategist author

Barton Goldenberg
Customer-Centric Business Strategist

Globally respected and influential author, keynote speaker and futurist.

Read Barton’s Rave ReviewsView Upcoming KeynotesHire Barton
 
 

ON THE CUTTING EDGE FOR MORE THAN 30 YEARS

Keynote Speaker

Bring Barton’s voice and expertise to your audience, whether a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.

Author

Barton is the author of three books. His latest – The Definitive Guide to Social CRM (Pearson, 2015) – deals with the impact of Social Media and its integration with CRM. Barton is presently writing a fourth book, Engaged Customer Strategy: Your Roadmap to 2030, for publication in 2018.

Entrepreneur

Barton Goldenberg is founder and President of ISM Inc. – a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame.

SAMPLE TOPICS

‘Engaged Customer’ Strategy: Your Roadmap for Success in 2030

In this thought-provoking address, keynote speaker Barton Goldenberg explains how a deluge of digital information is overwhelming most organizations and proposes a comprehensive strategy for delighting customers in today’s digitally-driven marketplace. He shows how Identity Resolution can seamlessly integrate online and offline customer data into Holistic Customer Profiles; how Big Data Analytics helps derive actionable insights from multifaceted customer data; and how organizations can leverage four “pillars” of customer engagement – Traditional Media, Social Media, eCommerce, and Emerging Technologies – to improve customer acquisition, retention and growth. The presentation encompasses core ideas from Barton’s forthcoming book.  Watch Video

Branded Social Media Communities

Public communities like Twitter, Facebook, or Linked are great for branding and information-sharing.  They are not a good place to strike up intimate conversations with customers because competitors may be listening in.  Private, “branded, or “invitation-only” communities are becoming increasingly popular, since they can allow meaningful discussions with the invited members in a controlled setting. Barton presents the concept of private, invitation-only social media communities as a compelling means for encouraging peer-to-peer engagement with brands, harvesting individual customer insights and leveraging these insights to optimize the customer experience.  Watch Video

Internet of Things: The Next Digital Wave

Keynote speaker Barton Goldenberg shares how best-in-class organizations are already focusing on catching the next digital wave. For example, the 9 billion ‘Internet of Things’ connected devices/sensors deployed today will explode to 20+ trillion devices by 2020, and provide large amounts of new and valuable customer insight. Given the staggering speed of digital change, Barton explains how getting your Digital Strategy right has become essential for your organization’s long-term survival.

UPCOMING KEYNOTES

LiveRamp logo

LiveRamp RampUp Summit
October 19, 2017
1:30 PM – 2:15 PM
Park Hyatt Washington | Washington, DC

Join ISM president and founder Barton Goldenberg for his keynote presentation at the LiveRamp RampUp Summit:

The Intersection of Political and Consumer Marketing

For more information and to register for the LiveRamp RampUp Summit in Washington, DC, please click here

SCORE Conference 
November 2, 2017
8:20 AM – 8:55 AM
Seaport Hotel & World Trade Center | Boston, MA

Join ISM president and founder Barton Goldenberg for the keynote presentation: Driving the Customer Experience through Omni-Channels at the SCORE Conference 2017. In this keynote, you will discover the new gateway to greater customer satisfaction, loyalty and advocacy for your brand. Barton will explore ‘live’ case studies and you will learn why it is critical to integrate multiple channels of engagement to ensure an outstanding customer experience. Don’t miss it!

For more information and to register for the SCORE Conference, please click here

Acxiom

Acxiom Executive Summit Conference
November 7, 2017
Salamander Resort & Spa | Middleburg, VA

Join ISM president and founder Barton Goldenberg for his keynote presentation: Transforming Data Into Value – New Thinking to Harness Your Potential at the Acxiom Executive Summit Conference.

In this keynote, Barton will provide tangible strategies to:

• Harness the potential value of data across multiple dimensions, including enhanced customer insights, marketing agility, measurement and brand experiences
• Maximize the revenue opportunity offered by data monetization and data-sharing partnerships
• Apply data ethics to build trust with consumers and keep innovation sustainable

We will have more details on the Acxiom Executive Summit Conference soon!

Marketing Technology Boot Camp 2017

Marketing Technology Boot Camp 2017
November 29, 2017
10:30 AM – 11:30 AM
Renaissance Boston Waterfront Hotel | Boston, MA

Join ISM president and founder Barton Goldenberg for his keynote presentation at the Marketing Technology Boot Camp 2017:

The Future of Marketing and Advertising

For more information and to register for the Marketing Technology Boot Camp 2017 in Boston, please click here

Hire Barton To Speak At Your Next Event

Testimonials

Barton never ceases to amaze. I have personally seen Barton speak multiple times, and as usual, his presentation hit it out of the park.- Katherine Kostereva, CEO and Managing Partner, bpm’online
Barton and I worked together on a radio interview regarding the application of the Internet of Things. Barton is a joy to work with. His level of preparation was outstanding. He was able to bring a depth of detail to our conversation that was of real value to the audience. I look forward to working with him again in the future.- Nicholas Cravotta. Lead Designer, BlueMatter Games
Barton is a dynamic and passionate speaker who understands today's digital client and effectively drives home to corporate audiences the urgency to innovate and act.- Don Gagnon, President, AAA Mid-Atlantic
Barton Goldenberg is a dynamic, to-the-point, real-world experienced speaker.- Bob McLaughlin, Former Sr. VP, McGraw-Hill
Barton Goldenberg consistently stirs the pot with humor and inside stories of how to have better relationships with your customers--as well as what not to do if you'd like to retain those customers. He also keeps the crowd's attention with pragmatic insight into what is coming next.- Ginger Conlon, Editor-in-Chief, Direct Marketing News
Barton has a great way of taking complex ideas, distilling them down to accessible concepts and explaining them in engaging and easily understandable terms.- Allyson Havener – Field Marketing Manager – LiveRamp
Get Barton’s Latest Book

Social CRM is emerging as the next wave that will dramatically expand an organization’s customer relationships through the interplay of Social Media and CRM. It is expected to grow to a $9 billion global market by 2018. The Definitive Guide to Social CRM, written by Barton Goldenberg and published by Pearson, provides powerful new tools for leveraging this growing phenomenon.

Books by Barton Goldenberg -The Definitive Guide to Social CRM