Articles

Barton’s byline has appeared in industry and general business publications for more than three decades. His technology thought leadership articles show how companies can enhance their sales, marketing and customer service processes, to increase customer engagement, improve customer retention and deepen customer loyalty. Integrated digital marketing strategies to engage customers, customer experience management and other topics are discussed with unusual insight. Barton writes frequently for leading publications and has been featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News and many others. Barton is always on top of the latest trends and technologies. A regular contributor to CRM Magazine, his articles on CRM, digital strategy, social marketing and other timely and relevant topics appear every three months.

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