About Barton Goldenberg

Thought Leader in Customer-Centric Strategy

Barton brings more than three decades of real-world expertise in customer-centric strategy with clients including Exxon Mobil, Jaguar Land Rover, Johnson Controls, Kraft Foods, Marriott, Schlumberger, T. Rowe Price, Zumba Fitness and others. His results-oriented style have made him a popular presenter with audiences around the world.

 Engaging Presenter

Barton writes and speaks about meaningful trends in customer-centric strategy that change the way that organizations engage with today’s “always-on, always-connected” consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter, from the Gartner 360 Customer Summit and Dreamforce to presentations for Microsoft, CRMevolution, Selling Power and many others.


Prior to founding ISM, Barton held senior management positions at the U.S. Department of State and Monsanto Europe S.A. He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc (Economics) degree from the London School of Economics. Barton is an avid Chesapeake Bay and blue-water sailor and Rotarian, currently serving as Area Governor for his local district. Barton lives in Chevy Chase, MD with his wife and two teenage children.

Barton Goldenberg customer-centric strategy speaker
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