Videos

Social Media Communities

Barton presents the concept of private, invitation-only social media communities as a compelling means for encouraging peer-to-peer engagement with brands, harvesting individual customer insights and integrating these insights with CRM.

The Digital Deluge

Barton explains the critical importance of having a comprehensive digital strategy amidst today’s flood of digital information and continuing migration of marketplace activity to the digital domain.

A Social CRM Case Study

As one of the pioneers of the concept of Social CRM, Barton presents a real-world case study to illustrate the opportunities that exist at the intersection of social media and CRM.

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