Videos

Social Media Communities

Barton presents the concept of private, invitation-only social media communities. These communities are a compelling means for encouraging peer-to-peer engagement with brands. They are an ideal tool for harvesting individual customer insights and integrating these insights with CRM.

The Digital Deluge

Barton explains the critical importance of having a comprehensive digital strategy amidst today’s flood of digital information. Learn how to adapt to the continuing migration of marketplace activity to the digital domain.

A Social CRM Case Study

Barton Goldenberg is a member of the CRM Hall of Fame and one of the pioneers of the concept of Social CRM. Here, he presents a real-world case study to illustrate the opportunities that exist at the intersection of social media and CRM.

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Reimagine Engagement to Accelerate Business

Barton Goldenberg is interviewed by Mike Stone, SVP of Marketing, Salesforce.com concerning Integrated Customer Centric Strategies and Social CRM.

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