Videos

Contextual Relevance

To secure the sale, you need to serve up ‘contextually relevant’ information to the right person at the right time – their way, not yours – during their buying window. “Find me, know me, delight me,” is the challenge. Barton explains.

Delighted Customer Strategy

The winners in the coming decades will be those that delight their customers by engaging them in their preferred channel, with exactly the right offer, at exactly the right time. Barton presents ISM’s signature concept – a ‘Delighted Customer’ Strategy to maximize customer acquisition, retention and growth.

Social Media Communities

Barton presents the concept of private, invitation-only social media communities. These communities are a compelling means for encouraging peer-to-peer engagement with brands. They are an ideal tool for harvesting individual customer insights and integrating these insights with CRM.

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