Call Us 301.656.8448 · BGoldenberg@ISMguide.com

Barton Goldenberg
Digital Transformation Customer Strategist

Metaverse | Digital Customer Communities  |  CRM

Globally respected and influential author, keynote speaker and futurist

Barton’s “Become a Digital Disruptor” keynote was an impressive presentation of relevant knowledge and digital trends. His enthusiasm and energy are contagious, and he is always capable of catching and keeping the audiences’ attention.

– Katherine Kostereva, CEO of Creatio

NSA Member

 
 

ON THE CUTTING EDGE FOR MORE THAN 30 YEARS

Keynote Speaker

Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences around the world since 1985.

Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers.

All topics are customized to your audience/agenda and key messaging.

Author

Barton is the author of three books.  His most recent, The Definitive Guide to Social CRM deals with the impact of Social Media and its integration with CRM. This book provides powerful tools that leverage the interplay of Social Media with CRM.  Barton is in the process of writing a fourth book, Engaged Customer Strategy: Your Roadmap to 2030.

Entrepreneur

Barton founded ISM Inc in 1985. For over 35 years, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. His extensive work in these areas led to his selection as one of the first inductees into the CRM Hall of Fame.

The world’s best private, public and non-profit organizations have engaged ISM to guide them in the successful implementation of these strategies.

KEYNOTES


Why and How to Do Business Successfully in the Metaverse

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist (www.bartongoldenberg.com) announces his new keynote: “Why and How to Do Business Successfully in the Metaverse.” With 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to create their Metaverse strategy.  While readying your organization’s entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire – just ask Blockbusters, Borders, or Xerox. 

In his riveting new keynote, Barton will:

  • Provide an overview of what the Metaverse is all about and why it is important for all organizations to create their Metaverse strategy today.
  • Discuss how best-in-class companies (e.g., e.g., Acura, Adidas, Fidelity, Gap, Gucci, Ikea, Lockheed Martin, Mayo Clinic, Nike, P&G, U of Pennsylvania) are currently leveraging the Metaverse to grow sales, marketing more effectively, drive down customer and field service costs, and improve training retention.
  • Walk participants through a proven, 8-step approach to successfully do business in the Metaverse.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Barton puts the Metaverse in plain English
  • You will learn why the Metaverse is so important for your organization’s long-term survival
  • You will hear how other companies are prospering in the Metaverse today
  • You will receive a proven, 8-step approach to successfully do business in the Metaverse.
Need more information on Barton’s keynotes?

Become a Digital Disruptor to Ensure Your Organization’s Survival

About half the S&P Fortune 500 companies are forecasted to be replaced in the next decade because of disruption. The fall can be swift and painful – just ask Blockbusters how quickly Netflix drove them into bankruptcy.  Disruption occurs in every successful industry. You must transform to stay in the game. Technology helps you transform.

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist (www.bartongoldenberg.com) announces his new keynote: “Become a Digital Disruptor to Ensure Your Organization’s Survival.” While becoming a Digital Disruptor may seem daunting, the consequences of not being one are dire.  Every one of today’s disrupters – Apple, Netflix, Amazon, Google, Tesla, Airbnb, and Cisco – stay ahead of the competition by leveraging technology to successfully transform themselves and their industry.

In his riveting new keynote, Barton will:

  • Describe the top 8 digital technology disruptors: AI/ML, IoT, 5G, Blockchain, Quantum computing, Digital Communities, Metaverse (VR/AR/MR), and No-Code platforms.
  • Share case studies of how companies are leveraging these technologies to stay one step ahead of their competition.
  • Walk participants through a proven, 6-step approach on how to become a successful Digital Disruptor.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Barton describes the top 8 digital technology disruptors in plain English
  • You will learn why becoming a Digital Disruptor is so important for your organization’s long-term survival
  • You will hear how other companies are leveraging top 8 digital technologies to transform
  • You will receive a proven, 6-step approach on how to become a successful Digital Disruptor.
Have more questions?

Digital Customer Communities Connect You 24/7 With Your Customers

Companies are increasingly leveraging private, Digital Customer Communities to foster customer engagement. Think of these communities as a virtual meeting place for your customers. Building your Digital Customer Community drives Voice of Customer into every customer decision you make, increases customer satisfaction and loyalty, provides superior customer support, helps nurture leads that shorten the sales cycle, and grows sales (40-70% of community customers surveyed buy more products).

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist (www.bartongoldenberg.com) announces his new keynote: “Digital Communities Connect You 24/7 With Your Customers.”  In his riveting new keynote, Barton will describe the components of your Digital Customer Community:

  • A digital lounge where customers meet for a virtual drink, exchange peer-to-peer stories, resolve service or technical issues, ‘Ask the Expert’ questions, take surveys, complete polls, and participate in forums.
  • Digital conference rooms, e.g., your technical conference room, your customer service conference room, your employee-only conference room that customers and employees come in and out of to discuss matters, resolve issues, receive training, and more.
  • Private customer rooms where you meet with your customers one-on-one to create your annual sales or technical plans, to review these plans on a quarterly basis, and to introduce them to subject matter experts and others to deepen the relationship.

This keynote builds on Barton’s experience since 2011 of building and/or maintaining Digital Customer Communities for ExxonMobil, Kraft-Heinz, AAA, and others.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Discover how best-in-class companies worldwide benefit from Digital Customer Communities, e.g., enhanced customer engagement, superior customer support, better lead nurturing, and two-way dialog with customers.
  • Hear real-time case studies of successful Digital Customer Communities and why customers love them.
  • Learn an 8-step process to build your successful, Digital Customer Community.
Need more information?

Need More Info On Barton’s Keynotes?

Since 1985, Barton has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. For questions, to contact Barton Goldenberg, check his availability or to hire him to speak at your event, simply fill out the form below. We’ll get back to you promptly.

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    Barton delivers. His results-oriented style and humor have made him a popular presenter at conferences, from the Gartner 360 Customer Summit and Dreamforce to the CRM Evolution conference and more. He has also presented at corporate events for Salesforce.com, Oracle, Microsoft, LiveRamp and many others. A recognized thought-leader in the customer-centric technology space, Barton’s engaging style and insightful observations challenge audiences and keep them on the edge of their seats.

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