Digital Transformation Strategist
VR/AR | Online Communities | Data & Analytics | AI
Globally respected and influential author, keynote speaker and futurist.
“Barton’s keynotes are as entertaining as they are insightful.”
–Bill Bradley, Customer Relationship Management InstituteBarton’s BooksRead Barton’s Rave ReviewsHire Barton
ON THE CUTTING EDGE FOR MORE THAN 30 YEARS
Since 1985, Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.
Barton is the author of three books. His latest – The Definitive Guide to Social CRM (Pearson, 2015) – deals with the impact of Social Media and its integration with CRM. His latest book provides powerful new tools that will leverage the interplay of Social Media with CRM. Barton is presently writing a fourth book, Engaged Customer Strategy: Your Roadmap to 2030, for publication in 2018.
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. – and one of the first three inductees into the CRM Hall of Fame. The world’s best private, public and non-profit organizations have engaged ISM to guide them in the successful implementation of these strategies.
Virtual Reality/Augmented Reality (VR/AR): The Most Disruptive Technology for the Next Decade
Keynote speaker Barton Goldenberg says: “To remain competitive, every organization needs to immediately create their VR/AR strategy.” Worldwide spending on VR/AR is forecasted to accelerate out of the COVID-19 pandemic, growing from $12 billion in 2020 to $75 billion in 2024 to $1.5 trillion in 2030. In this riveting keynote, Barton will: (1) provide an overview of the explosive VR/AR market; (2) discuss the benefits of VR/AR in the areas of sales and marketing, training & education, and remote collaboration including field service; and (3) walk participants through a multi-step approach to successfully create and implement their VR/AR strategy. If you are tasked with keeping your organization competitive over the next decade, this is one keynote you will not want to miss!
Digital Transformation Series 2021: Future Ready Best Practices & Technology Trends
2020 was a tumultuous and unpredictable year, but indisputably it was also a year of acceleration in digitization. A lot of organizations got years ahead of where they would have been expected to be right now: digital transformation efforts that were once part of long-term projects were pushed through in a matter of weeks at 71% of organizations.
In this riveting keynote, Barton shares his Top 5 technology trends and provides examples of how organizations are applying these trends to secure competitive advantage and achieve digital transformation success.
Digital Hotels Are the Way of the Future: Have You Built Your Digital Hotel?
Are you leveraging private, Digital Communities to foster engagement with your customers? Think of these communities as a virtual gathering place for your customers, or a ‘Digital Hotel’. Building your Digital Hotel deepens customer engagement and drives Voice of Customer into every customer decision you make, increases customer satisfaction and loyalty, provides superior customer support, help nurture leads that shorten the sales cycle, and grows sales (40-70% of customers buy more product).
Companies are now adding online video meeting widgets as well as Augmented & Virtual Reality widgets to their hotels to enhance the customer experience. Want to learn more?
AI & Data Analytics: Adapting to Your Customers’ Changing Behavior
Customer behavior is changing at an unprecedented pace. More now than ever, organizations need to stay on top of these changes. Yet few organizations have put into place the infrastructure required to ensure meaningful customer engagement. This infrastructure includes powerful AI & Data Analytics tools that help you predict customer behavior and provide the right solutions to the right customers at the right time. Leverage AI & Data Analytics to develop deep learning to transform how you engage with your customers. Using ‘real-world’ case studies from his global customer base, futurist Barton Goldenberg examines how organizations are successfully applying AI and analytics today to adapt to their customers’ changing behavior. Stay ahead of the AI & Data Analytics curve: invite Barton to keynote your next event.
Need More Info On Barton’s Keynotes?
Since 1985, Barton has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. For questions, to contact Barton Goldenberg, check his availability or to hire him to speak at your event, simply fill out the form below. We’ll get back to you promptly.
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Barton delivers. His results-oriented style and humor have made him a popular presenter at conferences, from the Gartner 360 Customer Summit and Dreamforce to the CRM Evolution conference and more. He has also presented at corporate events for Salesforce.com, Oracle, Microsoft, LiveRamp and many others. A recognized thought-leader in the customer-centric technology space, Barton’s engaging style and insightful observations challenge audiences and keep them on the edge of their seats.