Call Us 301.656.8448 · BGoldenberg@ISMguide.com

Barton Goldenberg

Disruptive Technology Strategist

Metaverse | Digital Customer Communities  |  CRM

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Globally respected and influential author, keynote speaker and futurist

Barton’s Digital Disruptor keynote was an impressive presentation of relevant knowledge and digital trends. His enthusiasm and energy are contagious, and he is always capable of catching and keeping the audiences’ attention
Katherine Kostereva, CEO of Creatio
There are presentations and then there are moments of discovery and inspiration like we had during your Metaverse presentation.
In an audience of baby boomers, Gen X, Millennials, and a few scattered Gen Zs, you grabbed their attention and never lost it. The emotional impact of your presentation was unlike anything I have seen. Even at the end, rarely do we experience such enthusiasm during the Q&A session that follows a presentation. It was as if each attendee saw a picture of their future in the Metaverse and were reacting in awe, concern, excitement, and a few “Oh My God” moments
Ronald K. Wills, President of the National Association of Business Owners & Entrepreneurs (NABOE)

ON THE CUTTING EDGE FOR MORE THAN 35 YEARS

Keynote Speaker

Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences around the world since 1985.

Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers.

All topics are customized to your audience/agenda and key messaging.

Author

Barton is the author of three books.  His most recent, The Definitive Guide to Social CRM deals with the impact of Social Media and its integration with CRM. This book provides powerful tools that leverage the interplay of Social Media with CRM.  Barton is in the process of writing a fourth book, Engaged Customer Strategy: Your Roadmap to 2030.

Entrepreneur

Barton founded ISM Inc in 1985. For over 38 years, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. His extensive work in these areas led to his selection as one of the first inductees into the CRM Hall of Fame.

The world’s best private, public and non-profit organizations have engaged ISM to guide them in the successful implementation of these strategies.

 
 

KEYNOTES

Enlarged Emerging Technologies
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How Generative AI and the Metaverse Are Changing Everything

You may not know it, but the biggest tech battle of this century so far is about to begin. Generative AI and the Metaverse are already changing everything, and the biggest tech companies in the world are all in. Are you?

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist announces his new keynote: “How Generative AI and the Metaverse Are Changing Everything”. With Generative AI technology already changing the way we conduct business, and 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to understand the implications of these two technologies and what opportunities they present for your organization. While readying your organization for the use of Generative AI and for entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire – just ask Blockbusters, Borders, or Xerox.

In his riveting new keynote, Barton will:

  • Provide an overview of what Generative AI and the Metaverse are all about and why they are changing everything.
  • Make the linkage between the Metaverse as the new ‘front-end’ and Generative AI as the new ‘back-end’ for conducting your future business.
  • Show how global, best-in-class B2B, B2C, and B2B2C companies currently leverage Generative AI and the Metaverse to grow sales, market more effectively, decrease customer and field service costs, and improve training retention.
  • Walk participants through a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Barton puts Generative AI and the Metaverse in plain English.
  • You will learn why Generative AI and the Metaverse, and the integration of these two technologies are so important for your organization’s long-term survival.
  • You will hear how other companies are prospering by already leveraging Generative AI and the Metaverse today.
  • You will receive a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business.

Schedule a Call with Barton to speak about Generative AI and the Metaverse.

These Emerging Technologies Will Change How You Conduct Business

About half the S&P Fortune 500 companies are forecasted to be replaced in the next decade because of technology disruption.  The fall can be swift and painful – just ask Blockbusters how quickly Netflix drove them into bankruptcy.  Technology disruption occurs in every successful industry. You must transform to stay in the game. Technology helps you transform.

Barton Goldenberg, globally respected and influential author, keynote speaker, and futurist announces his new keynote: These Emerging Technologies Will Change How You Conduct Business. While mastering these technologies may seem daunting, the consequences of not doing so are dire.  Every one of today’s technology disruptors – Apple, Netflix, Amazon, Google, Tesla, Airbnb, and Cisco – stay ahead of the competition by leveraging technology to successfully transform themselves and their industry.

In his riveting new keynote, Barton will:

  • Describe the top 8 emerging technologies: AI/ML, IoT, 5G, Blockchain, Quantum computing, Digital Communities, Metaverse (VR/AR/MR), and No-Code platforms.
  • Share case studies of how companies are leveraging these technologies to stay one step ahead of their competition.
  • Walk participants through a proven, 6-step approach to successfully integrate these technologies into your business.

 Benefits of Inviting Barton as Your Keynote Speaker:

  • Barton will describe the top 8 emerging technology disruptors in plain English.
  • You will learn why leveraging these technologies are so important for your organization’s long-term survival.
  • You will hear how other companies are already leveraging these technologies to transform themselves and their industry.
  • You will receive a proven, 6-step to integrate these technologies into your business.
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Digital Customer Communities Connect You & Your Customers 24/7

Companies are increasingly leveraging private digital communities to foster customer engagement. Digital Customer Communities act as a virtual meeting place for your customers. Build your Digital Customer Community and drive the Voice of Customer into every customer decision you make, increase customer satisfaction and loyalty, provide superior customer support, nurture leads that shorten the sales cycle, and grow sales (40-70% of community customers surveyed buy more products).

In his riveting new keynote, “Digital Communities Connect You & Your Customers 24/7” Barton will describe the components of a Digital Customer Community:

  • A digital lounge where customers meet for a virtual drink, exchange peer-to-peer stories, resolve service or technical issues, ‘Ask the Expert’ questions, take surveys, complete polls, and participate in forums.
  • Digital conference rooms, e.g., your technical conference room, your customer service conference room, your employee-only conference room that customers and employees come in and out of to discuss matters, resolve issues, receive training, and more.
  • Private customer rooms where you meet with your customers one-on-one to create your annual sales or technical plans, to review these plans on a quarterly basis, and to introduce them to subject matter experts and others to deepen the relationship.

This keynote builds on Barton’s experience with Digital Customer Communities for ExxonMobil, Kraft-Heinz, AAA and others.

Benefits of Inviting Barton as Your Keynote Speaker:

  • Discover how best-in-class companies worldwide benefit from Digital Customer Communities, e.g., enhanced customer engagement, superior customer support, better lead nurturing, and two-way dialog with customers.
  • Hear real-time case studies of successful Digital Customer Communities and why customers love them.
  • Learn an 8-step process to build your successful, Digital Customer Community.

Need More Info On Barton’s Keynotes?

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    Barton delivers. His results-oriented style and humor have made him a popular presenter at conferences, from the Gartner 360 Customer Summit and Dreamforce to the CRM Evolution conference and more.

    He has presented at corporate events for Salesforce.com, Oracle, Microsoft, LiveRamp and many others.

    A recognized thought-leader in the customer-centric technology space, Barton’s engaging style and insightful observations challenge audiences and keep them on the edge of their seats.

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