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Barton Goldenberg
Customer-Centric Business Strategist

Globally respected and influential author, keynote speaker and futurist.

“Barton’s keynotes are as entertaining as they are insightful.”

–Bill Bradley, Customer Relationship Management Institute
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Keynote Speaker

Since 1985, Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.


Barton is the author of three books. His latest – The Definitive Guide to Social CRM (Pearson, 2015) – deals with the impact of Social Media and its integration with CRM. His latest book provides powerful new tools that will leverage the interplay of Social Media with CRM.  Barton is presently writing a fourth book, Engaged Customer Strategy: Your Roadmap to 2030, for publication in 2018.


Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. – and one of the first three inductees into the CRM Hall of Fame. The world’s best private, public and non-profit organizations have engaged ISM to guide them in the successful implementation of these strategies.


Digital Transformation: The Top 10 Impacts on Your Go-To-Market Strategy

89% of executives believe that digitization will disrupt their business in the next year. Yet fewer than 1/3 of executives believe that their digital strategy is correct, and only 21% believe that the right people are setting the digital strategy they need to succeed. Digital disruptors will challenge your business model as they compete for your customers in new ways. Your choice is simple: become a digital disruptor yourself or be left behind. Futurist Barton Goldenberg shares with you the latest trends and thinking in Digital Transformation, and the impact these will have on your go-to-market strategy. Using real-world case studies tailored to your B2B, B2C or B2B2C industry, Barton reviews various approaches to Digital Transformation including costs, resource requirements, and biggest challenges. During the keynote, you will be asked to complete a Digital Transformation Scorecard, so you can judge how well your company is positioned to compete in the digital realm.  Watch Videos

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Next Big Thing in Social Media: Private Social Media Communities

Transform the interactions between your organization and its customers into two-way conversations. Capture customers’ ‘social insights’ to build better customer profiles. Discover the most cost-effective way to nurture leads. Using real-world case studies, futurist Barton Goldenberg explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages. Keynote participants will learn 5 questions to ask to see how they can benefit from private communities in the areas of Customer Support, Distributor Support, ‘Voice-of-the-Customer’, and/or Knowledge Management.  Watch Videos

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Emerging Technologies: The Top 10 Options

Rapidly-evolving technologies are profoundly changing the way organizations deal with customers, partners and employees. Some companies adapt and survive, others do not. Will yours? Futurist Barton Goldenberg tailors this keynote to include the Emerging Technologies most relevant to your B2B, B2C or B2B2C industry: Identity Resolution, Virtual and Augmented Reality, Artificial Intelligence/Machine Learning, Internet of Things, Wearables, Mobile Apps/Mobile Technologies, Personalized Digital Videos, Addressable TV, Digital Portals, Blockchain, or others. During the keynote, participants will complete an ‘Emerging Technologies Scorecard’ to establish the relevance of each of the Top 10 Emerging Technologies to their businesses. Learn how an Emerging Technologies strategy can help your company deliver better products and services, engage more effectively with customers, reduce costs, and stay one step ahead of the competition.  Watch Videos

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Barton never ceases to amaze. I have personally seen Barton speak multiple times, and as usual, his presentation hit it out of the park.- Katherine Kostereva, CEO and Managing Partner, bpm’online
Barton and I worked together on a radio interview regarding the application of the Internet of Things. Barton is a joy to work with. His level of preparation was outstanding. He was able to bring a depth of detail to our conversation that was of real value to the audience. I look forward to working with him again in the future.- Nicholas Cravotta. Lead Designer, BlueMatter Games
Barton is a dynamic and passionate speaker who understands today's digital client and effectively drives home to corporate audiences the urgency to innovate and act.- Don Gagnon, President, AAA Mid-Atlantic
Barton Goldenberg is a dynamic, to-the-point, real-world experienced speaker.- Bob McLaughlin, Former Sr. VP, McGraw-Hill
Barton Goldenberg consistently stirs the pot with humor and inside stories of how to have better relationships with your customers--as well as what not to do if you'd like to retain those customers. He also keeps the crowd's attention with pragmatic insight into what is coming next.- Ginger Conlon, Editor-in-Chief, Direct Marketing News
Barton has a great way of taking complex ideas, distilling them down to accessible concepts and explaining them in engaging and easily understandable terms.- Allyson Havener – Field Marketing Manager – LiveRamp
Get Barton’s Latest Book

Social CRM is emerging as the next wave that will dramatically expand an organization’s customer relationships through the interplay of Social Media and CRM. It is expected to grow to a $9 billion global market by 2018. The Definitive Guide to Social CRM, written by Barton Goldenberg and published by Pearson, provides powerful new tools for leveraging this growing phenomenon.

Books by Barton Goldenberg -The Definitive Guide to Social CRM
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