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Barton Goldenberg
Customer-Centric Business Strategist

Globally respected and influential author, keynote speaker and futurist.

“Barton’s keynotes are as entertaining as they are insightful.”

–Bill Bradley, Customer Relationship Management Institute
Read Barton’s Rave ReviewsView Upcoming KeynotesHire Barton
 
 

ON THE CUTTING EDGE FOR MORE THAN 30 YEARS

Keynote Speaker

Bring Barton’s voice and expertise to your audience, whether a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.

Author

Barton is the author of three books. His latest – The Definitive Guide to Social CRM (Pearson, 2015) – deals with the impact of Social Media and its integration with CRM. Barton is presently writing a fourth book, Engaged Customer Strategy: Your Roadmap to 2030, for publication in 2018.

Entrepreneur

Barton Goldenberg is founder and President of ISM Inc. – a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame.

SAMPLE TOPICS

‘Engaged Customer’ Strategy: Your Roadmap for Success in 2030

In this thought-provoking address, keynote speaker Barton Goldenberg explains how a deluge of digital information is overwhelming most organizations and proposes a comprehensive strategy for delighting customers in today’s digitally-driven marketplace. He shows how Identity Resolution can seamlessly integrate online and offline customer data into Holistic Customer Profiles; how Big Data Analytics helps derive actionable insights from multifaceted customer data; and how organizations can leverage four “pillars” of customer engagement – Traditional Media, Social Media, eCommerce, and Emerging Technologies – to improve customer acquisition, retention and growth. The presentation encompasses core ideas from Barton’s forthcoming book.  Watch Video

Branded Social Media Communities

Public communities like Twitter, Facebook, or Linked are great for branding and information-sharing.  They are not a good place to strike up intimate conversations with customers because competitors may be listening in.  Private, “branded, or “invitation-only” communities are becoming increasingly popular, since they can allow meaningful discussions with the invited members in a controlled setting. Barton presents the concept of private, invitation-only social media communities as a compelling means for encouraging peer-to-peer engagement with brands, harvesting individual customer insights and leveraging these insights to optimize the customer experience.  Watch Video

Internet of Things: The Next Digital Wave

Keynote speaker Barton Goldenberg shares how best-in-class organizations are already focusing on catching the next digital wave. For example, the 9 billion ‘Internet of Things’ connected devices/sensors deployed today will explode to 20+ trillion devices by 2020, and provide large amounts of new and valuable customer insight. Given the staggering speed of digital change, Barton explains how getting your Digital Strategy right has become essential for your organization’s long-term survival.

UPCOMING KEYNOTES

Contextual Relevance – the Right Message, through the Right Channel, at the Right Time Webinar

Learn tools, techniques and best-practices for meeting your customers where they are, with relevant messaging for every stage of the buying cycle, to drive increased sales, loyalty and advocacy for your brand.

Join ISM Founder and President, Barton Goldenberg, and Matt Tharp, Chief Evangelist for bpm’online, for an insightful webinar.

Tuesday, April 24, 2018
11:00 AM Pacific/ 2:00 PM Eastern
Duration: 1 hour

To register for this Webinar, please click here

bpm'online Accelerate

Barton Goldenberg will deliver his keynote: Engaged Customer Strategy—
Your Road Map to Success in 2030 at the bpm’online Accelerate Conference in Boston, MA on May 3 from 11:30 AM – 12:10 PM EST.

For more information and to register for this conference, please click here

DoD and Federal KM Symposium

Join Barton Goldenberg for DoD Knowledge Management Symposium

May 16, 2018
Baltimore, MD
Baltimore Convention Center

Engaged Customer Strategy— Your Road Map to Success in 2030

All DoD and government agencies need to gather, organize, analyze, and exploit the deluge of data coming from both traditional media and the digital firehose. Your goal is to capture and retain insights and knowledge from customers awash in an increasingly digital sea.  Learn how DoD and government agencies can leverage lessons learned from best-in-class B2B, B2C, and B2B2C organizations such as ExxonMobil, Amazon, Marriott, Uber, and Disney who are taking an integrated approach to customer engagement.  Learn how to turn data into value by leveraging transactional data, CRM data, third-party data and Identity Resolution tools to create holistic customer profiles, segmenting these profiles and then offer services to your customers via Traditional Media, Social Media, eCommerce, and Emerging Technologies channels to drive acquisition, retention and growth.  Discover how solid CRM and KM systems form the foundation of a successful, Engaged Customer strategy.

By attending this session, you will learn:

    • How to optimally gather offline and online information about your customers, analyze the information and derive actionable insights from it.
    • The role of CRM and KM as the foundation of an Engaged Customer Strategy that contain holistic customer profiles populated with timely, relevant customer information.
    • How to leverage private sector CRM and KM concepts in DoD and government agencies.

To register for this event, please click here

To view Barton Goldenberg’s Government and Non-Profit Customers, please click here

A Salesforce Webinar: “The Latest Digital Trends in the Manufacturing Industry”

Presented By:

    • Barton Goldenberg, President, ISM
    • Peter McCall, Product Marketing Manager, Salesforce.com

Date: May 29, 2018
Time: To Be Posted Soon

77% of businesses state that digital transformation is their first strategic priority.  Why do certain companies thrive in the digital deluge and others lose their way?  Hear how best-in-class manufacturing companies have embraced digital transformation and created customer-centric strategies to propel growth for themselves and their customers.  Learn how these companies have optimized their people/process/technology mix to lead the way in digital transformation, and to secure enhanced customer engagement.

During this webcast, industry leader Barton Goldenberg, President of ISM, and a guest speaker from a best-in-class, global manufacturing company will provide participants with a framework to help ensure your successful digital transformation and will share stories about manufacturing companies leading the way in digital transformation.  This is one webcast you will not want to miss!

The registration Weblink will be posted soon!

Hire Barton To Speak At Your Next Event

Testimonials

Barton never ceases to amaze. I have personally seen Barton speak multiple times, and as usual, his presentation hit it out of the park.- Katherine Kostereva, CEO and Managing Partner, bpm’online
Barton and I worked together on a radio interview regarding the application of the Internet of Things. Barton is a joy to work with. His level of preparation was outstanding. He was able to bring a depth of detail to our conversation that was of real value to the audience. I look forward to working with him again in the future.- Nicholas Cravotta. Lead Designer, BlueMatter Games
Barton is a dynamic and passionate speaker who understands today's digital client and effectively drives home to corporate audiences the urgency to innovate and act.- Don Gagnon, President, AAA Mid-Atlantic
Barton Goldenberg is a dynamic, to-the-point, real-world experienced speaker.- Bob McLaughlin, Former Sr. VP, McGraw-Hill
Barton Goldenberg consistently stirs the pot with humor and inside stories of how to have better relationships with your customers--as well as what not to do if you'd like to retain those customers. He also keeps the crowd's attention with pragmatic insight into what is coming next.- Ginger Conlon, Editor-in-Chief, Direct Marketing News
Barton has a great way of taking complex ideas, distilling them down to accessible concepts and explaining them in engaging and easily understandable terms.- Allyson Havener – Field Marketing Manager – LiveRamp
Get Barton’s Latest Book

Social CRM is emerging as the next wave that will dramatically expand an organization’s customer relationships through the interplay of Social Media and CRM. It is expected to grow to a $9 billion global market by 2018. The Definitive Guide to Social CRM, written by Barton Goldenberg and published by Pearson, provides powerful new tools for leveraging this growing phenomenon.

Books by Barton Goldenberg -The Definitive Guide to Social CRM