ON THE CUTTING EDGE FOR MORE THAN 30 YEARS
Since 1985, Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.
Barton is the author of three books. His latest – The Definitive Guide to Social CRM (Pearson, 2015) – deals with the impact of Social Media and its integration with CRM. His latest book provides powerful new tools that will leverage the interplay of Social Media with CRM. Barton is presently writing a fourth book, Engaged Customer Strategy: Your Roadmap to 2030, for publication in 2018.
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. – and one of the first three inductees into the CRM Hall of Fame. The world’s best private, public and non-profit organizations have engaged ISM to guide them in the successful implementation of these strategies.
Digital Transformation: The Top 10 Impacts on Your Go-To-Market Strategy
89% of executives believe that digitization will disrupt their business in the next year. Yet fewer than 1/3 of executives believe that their digital strategy is correct, and only 21% believe that the right people are setting the digital strategy they need to succeed. Digital disruptors will challenge your business model as they compete for your customers in new ways. Your choice is simple: become a digital disruptor yourself or be left behind. Futurist Barton Goldenberg shares with you the latest trends and thinking in Digital Transformation, and the impact these will have on your go-to-market strategy. Using real-world case studies tailored to your B2B, B2C or B2B2C industry, Barton reviews various approaches to Digital Transformation including costs, resource requirements, and biggest challenges. During the keynote, you will be asked to complete a Digital Transformation Scorecard, so you can judge how well your company is positioned to compete in the digital realm. Watch Videos
Next Big Thing in Social Media: Private Social Media Communities
Transform the interactions between your organization and its customers into two-way conversations. Capture customers’ ‘social insights’ to build better customer profiles. Discover the most cost-effective way to nurture leads. Using real-world case studies, futurist Barton Goldenberg explains why organizations are increasingly turning to ‘private’ (or ‘branded’) social media communities to drive long-term customer satisfaction, loyalty and advocacy through peer-to-peer exchange, best-practices discussions and customer engagement across time zones, geographies and languages. Keynote participants will learn 5 questions to ask to see how they can benefit from private communities in the areas of Customer Support, Distributor Support, ‘Voice-of-the-Customer’, and/or Knowledge Management. Watch Videos
Emerging Technologies: The Top 10 Options
Rapidly-evolving technologies are profoundly changing the way organizations deal with customers, partners and employees. Some companies adapt and survive, others do not. Will yours? Futurist Barton Goldenberg tailors this keynote to include the Emerging Technologies most relevant to your B2B, B2C or B2B2C industry: Identity Resolution, Virtual and Augmented Reality, Artificial Intelligence/Machine Learning, Internet of Things, Wearables, Mobile Apps/Mobile Technologies, Personalized Digital Videos, Addressable TV, Digital Portals, Blockchain, or others. During the keynote, participants will complete an ‘Emerging Technologies Scorecard’ to establish the relevance of each of the Top 10 Emerging Technologies to their businesses. Learn how an Emerging Technologies strategy can help your company deliver better products and services, engage more effectively with customers, reduce costs, and stay one step ahead of the competition. Watch Videos