Barton has delivered keynotes for over thirty-five years, earning him an international reputation as a dynamic speaker whose insightful observations and story-telling challenge audiences and keep them on the edge of their seats.
When Barton speaks at an event, his audience leave feeling both entertained and enlightened. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Acxiom, and many others. He partners closely with clients throughout their event to ensure resounding success.
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing, and customer service.
His extensive work in these areas led him to his selection as one of the first three inductees in the CRM Hall of Fame (2003), and is detailed in his three best seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as “the roadmap for success at the intersection of social media and CRM.”
Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business, and an M.Sc. (Economics) degree from the London School of Economics. He served as Rotary District Governor from 2019-2020. He was honored with the ‘Humanitarian of the Year’ award in 2019. He lives in Chevy Chase, Maryland with his wife and two young adults.