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Articles

Barton’s byline has appeared in industry and general business publications for more than three decades. His technology thought leadership articles show how companies can enhance their sales, marketing and customer service processes, to increase customer engagement, improve customer retention and deepen customer loyalty. Integrated digital marketing strategies to engage customers, customer experience management and other topics are discussed with unusual insight. Barton writes frequently for leading publications and has been featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News and many others. Barton is always on top of the latest trends and technologies. A regular contributor to CRM Magazine, his articles on CRM, digital strategy, social marketing and other timely and relevant topics appear every three months.

magazine articles

pdfEight Steps to Successfully Integrate VR-AR-XR into Your CRM Efforts 

pdfVR/AR: A Game-Changing Tool for Sales, Marketing and Customer Service 

pdfEmerging Technologies Can Keep Your Digital Hotel Solidly Booked

pdf To Thrive During COVID -19 Recovery, Shore Up Your CRM Foundation

pdf3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19 (June 2020)

pdfCRM’s Critical Role in Successful Digital Transformation (March 2020)

pdfHow AI is Impacting CRM (Already) (December 2019)

pdf6 Steps for Creating and Leveraging a Digital Assessment (September 2019)

pdfCustomer Engagement Has a New Destination: the Digital Hotel (June 2019)

pdf5 Building Blocks for Digital Transformation (March 2019)

pdfThe Power of Numbers (January – February 2019)

pdfData Analytics is Better, Easier, and More Critical Than Ever (December 2018)

pdf5 Reasons Why Branded Communities are Your Best Lead-Nurturing Platform (September 2018)

pdfCustomer Success Taking Engagement to the Next Level (June 2018)

pdfYour Customer Data is Limitless and So Is Its Value (February 2018)

pdfMake Your Customer Engagement a Closed Loop (October 2017)

pdfBeauty Companies CRM: Getting Close to Customers (October 2017)

pdfContextual Relevance is Critical to Capturing Customers (July 2017)

pdfCustomer Experience Management (April 2017)

pdf4 Big Barriers to Integrated Customer – Centric Strategy (January 2017)

pdfData Onboarding (October 2016)

pdfServitization – Salesforce.com (August 2016)

pdf4 Digital Strategy Journeys (July 2016)

pdfIs Your Digital Strategy Ready (March 2016)

pdfDigital Strategy (January 2016)

pdfFrom the CRM Trenches – A 30 Year Perspective – Part 1 (July 2015)

pdfFrom the CRM Trenches – A 30 Year Perspective – Part 2 (August 2015)

pdfSocial CRM in Action (April 2015)

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