By Barton Goldenberg The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives believe their digital strategy is correct. Spending on... read more →
Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how to successfully implement their digital initiatives. The result is high failure... read more →
by Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation, many companies are unclear where this leads. It involves much more... read more →
ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018, awarded by CIO Review Magazine. In the January issue of CIO... read more →
By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The data only grows with billions of phones, sensors, payment systems, and other... read more →
by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer. Product-driven marketing – messaging focused on features and benefits and promotional... read more →
by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data per year. In the next five years, the number of connected... read more →
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. The traditional... read more →
by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In... read more →
by Barton Goldenberg In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated... read more →
