by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer. Product-driven marketing – messaging focused on features and benefits and promotional... read more →
by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data per year. In the next five years, the number of connected... read more →
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. The traditional... read more →
by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In... read more →
by Barton Goldenberg In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated... read more →
69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B buyers conduct online research before making purchase. Companies including Amazon and... read more →
by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less... read more →
By Mike Bender Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. To succeed,... read more →
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. The traditional... read more →
Tuesday, April 30: 9:00 a.m. - 9:45 a.m. Keynote: “Digital Transformation: Driving CX Excellence” 89% of executives say digitization will disrupt their business this year. Yet fewer than 1/3 believe that... read more →
