By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying journey are interacting with your brand. They’re visiting your website, attending... read more →
By Kathy Barton A branded digital community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content.... read more →
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer.... read more →
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be... read more →
By Barton Goldenberg One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of their digital strategy. They had recently expanded their... read more →
By Barton Goldenberg The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives believe their digital strategy is correct. Spending on... read more →
Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how to successfully implement their digital initiatives. The result is high failure... read more →
Tuesday, April 30: 9:00 a.m. - 9:45 a.m. Keynote: “Digital Transformation: Driving CX Excellence” 89% of executives say digitization will disrupt their business this year. Yet fewer than 1/3 believe that... read more →
Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat. By Barton Goldenberg, published in October 2017 CRM Magazine Success in today’s digitally driven, hyperconnected marketplace... read more →
Your company can either navigate the digital deluge, or be swamped by it. Having a sturdy data foundation now is critical to successful customer engagement in the future. Properly collected... read more →
