CRM

CRM’s Critical Role in Successful Digital Transformation

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments... read more →

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember,... read more →

February 18, 2021
Helen Rose
CRM, customer strategy, digital communities

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

November 23, 2020
Helen Rose
CRM, customer strategy

Private Digital Communities: Your Best Lead Nurturing Platform

By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying journey are interacting with your brand. They’re visiting your website, attending... read more →

February 14, 2020
Helen Rose
CRM, customer strategy

Branded Digital Communities – Why You Should Consider One and How to Get Started

By Kathy Barton A branded digital community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content.... read more →

February 7, 2020
Helen Rose
CRM, customer strategy, Customer-Centric Strategy, Uncategorized

Private Digital Communities: Transforming Support

By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer.... read more →

January 31, 2020
Helen Rose
CRM, customer strategy, Customer-Centric Strategy, Data Analytics

Knowledge Communities – Expanding the Horizons of Knowledge Management

By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be... read more →

January 24, 2020
Helen Rose
CRM, customer strategy, Customer-Centric Strategy

Digital Assessment – Sharing Best Practices

By Barton Goldenberg One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of their digital strategy. They had recently expanded their... read more →

January 21, 2020
Helen Rose
Business, CRM, customer strategy, Customer-Centric Strategy

6 Steps in Digital Assessment Process

By Barton Goldenberg The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives believe their digital strategy is correct. Spending on... read more →

November 15, 2019
Helen Rose
CRM, customer strategy, Customer-Centric Strategy

Achieving World-Class Status NPS: Digital Initiative Success

Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how to successfully implement their digital initiatives. The result is high failure... read more →

October 21, 2019
Helen Rose
CRM, customer strategy, Customer-Centric Strategy, Data Analytics

About Barton Goldenberg

Barton Goldenberg is founder and President of ISM Inc., a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame. A recognized thought leader and keynote speaker, Barton writes and speaks about meaningful trends in customer-centric strategy that change the way that organizations engage with today’s “always-on, always-connected” consumer. Barton is the author of three books and is presently writing a fourth, Engaged Customer Strategy: Your Roadmap to Success in 2030, for publication in 2018.Visit Website

CRM

CRM’s Critical Role in Successful Digital Transformation

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

Private Digital Communities: Your Best Lead Nurturing Platform

Branded Digital Communities – Why You Should Consider One and How to Get Started

Private Digital Communities: Transforming Support

Knowledge Communities – Expanding the Horizons of Knowledge Management

Digital Assessment – Sharing Best Practices

6 Steps in Digital Assessment Process

Achieving World-Class Status NPS: Digital Initiative Success

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About Barton Goldenberg

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