by Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation, many companies are unclear where this leads. It involves much more... read more →
By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The data only grows with billions of phones, sensors, payment systems, and other... read more →
by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer. Product-driven marketing – messaging focused on features and benefits and promotional... read more →
by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data per year. In the next five years, the number of connected... read more →
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. The traditional... read more →
by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In... read more →
69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B buyers conduct online research before making purchase. Companies including Amazon and... read more →
by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less... read more →
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be... read more →
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer.... read more →
