By Barton Goldenberg Customer X is an established blueberry grower located in the beautiful state of Oregon. They just received private equity funding to expand their blueberry operations globally. Customer... read more →
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember,... read more →
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember,... read more →
The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital devices to engage brands across an almost limitless number of touch... read more →
There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the... read more →
More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of... read more →
Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your brand without identifying themselves. Using contextual relevance to gather new prospects... read more →
Contextual relevance - the practice of delivering the right content through the right channel at the right time to customers at all stages of the buying journey – is the... read more →
More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find... read more →
Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the... read more →
