As a leading speaker on customer-centric strategies, Barton helps executives plan and implement successful customer engagement initiatives.
Customers have almost limitless ways to engage brands, using all kinds of devices across dozens of touchpoints in sales, marketing and customer service. Winning organizations in B2B, B2C and B2B2C industries develop ‘engaged customer’ strategies to ensure an outstanding customer experience at each touchpoint. The key is to provide exactly the right offer via the customer’s desired channel at exactly the right time. Futurist Barton Goldenberg shares his step-by-step, 5-year Customer Experience Roadmap, used successfully by world-class B2B, B2C or B2B2C organizations worldwide. Discover this comprehensive framework that leverages a solid foundation of customer data, includes listening and data analytics tools to secure ongoing customer insights, and penetrates all four customer engagement channels — traditional media, social media, eCommerce, and Emerging Technologies — to achieve higher customer acquisition, retention and growth.
- Learn how to achieve optimal customer experiences at each customer touch point.
- Learn how to measure and improve your customer experience scores.
- Learn a framework for achieving customer experience excellence.
Hire Barton to help your company achieve its customer engagement goals.