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Customer Relationship Management: CRM’s Critical Roles in Digital Transformation Initiatives

As a leading speaker on customer relationship management systems and digital transformation, Barton helps companies use CRM to undergo successful digital transformation.

Every organization needs to gather, organize, analyze, and exploit the deluge of data coming from both traditional media and the digital firehose. Your goal is to capture and retain customers adrift in an increasingly digital sea. Learn how best-in-class B2B, B2C, and B2B2C organizations such as ExxonMobil, Amazon, Marriott, Uber, and Disney are taking an integrated approach to customer engagement. This session focuses on the drivers behind the digital deluge; components of an effective engaged customer strategy; how to gather, analyze, and derive actionable insights from offline and online customer information; and the critical role of CRM in making all this happen.

Key takeaways:

  • The holistic customer profile is the foundation for every successful CRM initiative.
  • Successful CRM initiatives get the people (50%), process (30%) and technology (20%) mix right.
  • Learn a 3-step approach for taking CRM strategy to the next level.

Hire Barton to help your company better utilize CRM in executing digital transformation initiatives.