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Data Analytics: Turning Customer Data into Business Intelligence

As a leading speaker on customer-centric strategies and data analytics, Barton helps executives plan and implement successful data-driven initiatives.

Today, more than 11 billion connected devices are producing some 8 zettabytes of data per year. This will balloon to 80 billion devices and a staggering 180 zettabytes of data by 2025 and will continue growing exponentially from there. Companies need to learn how to harness this ‘digital firehose’ to acquire, retain and grow customer relationships in an increasingly connected and digitized world. Using real-world case studies, futurist Barton Goldenberg examines how organizations are successfully applying data analytics to both traditional and new digital media. Barton shares how B2B, B2C and B2B2C organizations like Amazon, Disney, and Verizon are ‘turning customer data into business intelligence’ to make better sales, marketing and customer-service decisions. During the keynote, participants are asked to grade each data analytics tool in terms of relevance to their business: Customer Segmentation, Master Data Management, Data Quality Management, Data Modeling, Predictive Analytics, Prescriptive Analytics, Data Warehouses, Data Lakes, ETL Tools and more.

Key takeaways:

  • Data analytics must become a core competency of every organization’s DNA.
  • Data analytics takes unstructured customer data and transforms it into actionable insights.
  • Learn how other companies use data analytics to engage customers and gain competitive advantage.

Hire Barton to help your company utilize data analytics to make better customer-centric decisions.