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Emerging Technologies: How AI is Impacting Customer Facing Technology

As a speaker on technology and customer strategy, Barton helps executives utilize new technologies to enhance their customer engagement.

If you’re responsible for marketing to and/or servicing your customers, now is the time to understand how AI will impact your company’s future customer engagement efforts. Here are just three areas of focus that Barton will discuss: lead scoring, chatbots, and sales forecasting. When AI is applied to customer engagement, the possibilities are endless. AI-powered virtual assistants will automate sales and service tasks. Chatbots will help customers complete simple tasks. AI-powered content-generation tools will create one-to-one personalized marketing materials. AI will make data entry and data cleansing easier. AI-powered internal and customer training will become the norm. The list goes on.

Key takeaways:

  • Executives must stay on top of how emerging technologies impact their business.
  • Understand the pros and cons of the Top 10 emerging technologies.
  • Learn which emerging technologies are most relevant to your business’s go-to-market strategy.

Hire Barton to help you with your company’s customer engagement initiatives.