Digital Transformation: The Top 10 Impacts on Your Go-To-Market Strategy
89% of executives believe that digitization will disrupt their business in the next year. Yet fewer than 1/3 of executives believe that their digital strategy is correct, and only 21% believe that the right people are setting the digital strategy they need to succeed. Digital disruptors will challenge your business model as they compete for your customers in new ways. Your choice is simple: become a digital disruptor yourself or be left behind. Futurist Barton Goldenberg shares with you the latest trends and thinking in Digital Transformation, and the impact these will have on your go-to-market strategy. Using real-world case studies tailored to your B2B, B2C or B2B2C industry, Barton reviews various approaches to Digital Transformation including costs, resource requirements, and biggest challenges. During the keynote, you will be asked to complete a Digital Transformation Scorecard, so you can judge how well your company is positioned to compete in the digital realm.