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Thought Leadership Video Library

Be inspired, gain new perspectives and learn innovative strategies. ISM founder and President Barton Goldenberg shares his insights in thought leadership videos, webinars, podcasts and more in partnership with industry-leading companies. Explore important topics on Digital Strategy, Social CRM, Customer Engagement and more. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event.

Can’t-miss Trends in CRM and Customer Experience Management

Technology is changing how customers interact with brands and creating new opportunities for businesses to maximize customer engagement. Barton describes new directions every business must navigate in this wide-ranging interview.

Hosted by*  CRM Evolution 2017

How to Make Partners Your Strategic Advantage in Sales

Partners are essential to grow and scale your business. So how can you win mindshare from partners to work with you? Barton joins Jason Perocho, Product Marketing at Salesforce for an on-demand webinar that explains how to become your partners’ go to vendor.

barton salesforce interview

Hosted by*  Salesforce

5 Steps to a More Effective Channel Partner Relationship

Working with a channel sales partner is a unique relationship. Barton shares a few ways to stand out from the crowd, build your relationship, and sell more effectively with channel partners, in this article from Salesforce’s Quotable blog.

Quaotable video by Salesforce

Hosted by*  Salesforce

The Secrets to Successful Channel Sales Management

Partner channels can supercharge sales, or derail them, depending on your strategy. Barton shares his secrets of successful channel sales management with Salesforce in an episode from their popular podcast series, Quotable.

Quaotable video by Salesforce

Hosted by*  Salesforce

Delighted Customer Strategy – Thriving in the Digital Deluge

Today, customers have almost limitless ways to engage brands, using all kinds of devices across hundreds of potential touch points. In this webcast, Barton explains how to delight your customers by engaging them through the right channel, with the right offer, at exactly the right time.

ISM Video - Thriving in the digital deluge

Hosted by*  Zoho

Customer-Centricity Starts with Identity Resolution

Integrate off-line and online customer data to create seamless, holistic customer profiles. In this in-depth interview, Barton Goldenberg discusses a new technology called Identity Resolution that makes this possible.


Hosted by*


Reimagine Engagement to Accelerate Business

Expand customer engagement to maximize customer satisfaction, loyalty and advocacy. Barton Goldenberg is interviewed by Mike Stone, SVP of Marketing, about Social CRM and the role of branded (private) social media communities.

Reimagine Engagement to Accelerate Business video

Hosted by*  Salesforce

*ISM is vendor-independent in our product and service evaluations and recommendations. We participate in activities with many industry leading companies. Such collaboration does not imply endorsement of a company, product or service for any particular application.

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