Posts Tagged: buying behavior

Contextual Relevance: Do’s and Don’ts – Part 1

Contextual relevance - the practice of delivering the right content through the right channel at the right time to customers at all stages of the buying journey – is the... read more →

March 6, 2020
Helen Rose
customer strategy, Customer-Centric Strategy

Contextual Relevance is critical to capturing customers

More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find... read more →

February 28, 2020
Helen Rose
customer strategy, Customer-Centric Strategy

About Barton Goldenberg

Barton Goldenberg is founder and President of ISM, Inc, a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame. A recognized thought leader and keynote speaker, Barton writes and speaks about meaningful trends in customer-centric strategy that change the way that organizations engage with today’s “always-on, always-connected” consumer. Barton is the author of three books and is presently writing a fourth, Engaged Customer Strategy: Your Roadmap to Success in 2030.Visit Website

Posts Tagged: buying behavior

Contextual Relevance: Do’s and Don’ts – Part 1

Contextual Relevance is critical to capturing customers

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About Barton Goldenberg

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