Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat. By Barton Goldenberg, published in October 2017 CRM Magazine Success in today’s digitally driven, hyperconnected marketplace... read more →
Effective Engagement Requires Contextual Relevance Closed-Loop Customer Engagement begins and ends with channels. It starts by fully-exploiting whatever online or off-line channels your company now uses to sell its products... read more →
Data is useless unless it leads to actionable insights Most companies are awash in customer data, whether they know it or not. Like a flood, it flows through, around and... read more →
It's all about staying engaged Success in today’s digitally-driven, hyper-connected marketplace is all about effective customer engagement. This means engaging effectively with customers today and learning from each interaction, to... read more →
Closed-Loop Customer Engagement Engaged customers are more likely to buy from you today, and to be loyal advocates for your brand tomorrow. Developing a strategy to maximize customer engagement is... read more →
