crm Archives - Barton Goldenberg Speaker

CRM’s Critical Role in Successful Digital Transformation

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments... read more →

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember,... read more →

February 18, 2021
Helen Rose
CRM, customer strategy, digital communities

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

November 23, 2020
Helen Rose
CRM, customer strategy

A Solid Data Foundation

More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of... read more →

March 20, 2020
Helen Rose
customer strategy, Customer-Centric Strategy, Data Analytics

A Digital Transformation Framework – Part 2

by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In... read more →

A Digital Transformation Framework – Part 1

by Barton Goldenberg In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated... read more →

Digital Transformation: Getting it Right!

69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B buyers conduct online research before making purchase. Companies including Amazon and... read more →

5 Components of Digital Transformation

by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less... read more →

CRM Evolution 2019 – Keynote & Executive Sessions

Tuesday, April 30: 9:00 a.m. - 9:45 a.m. Keynote: “Digital Transformation: Driving CX Excellence” 89% of executives say digitization will disrupt their business this year. Yet fewer than 1/3 believe that... read more →

December 28, 2018
John Chan
CRM

The right message, through the right channel, at the right time

Effective Engagement Requires Contextual Relevance Closed-Loop Customer Engagement begins and ends with channels. It starts by fully-exploiting whatever online or off-line channels your company now uses to sell its products... read more →

August 29, 2017
Barton Goldenberg
Business, CRM

Posts Tagged: crm

CRM’s Critical Role in Successful Digital Transformation

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

A Solid Data Foundation

A Digital Transformation Framework – Part 1

CRM Evolution 2019 – Keynote & Executive Sessions

The right message, through the right channel, at the right time

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