The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital devices to engage brands across an almost limitless number of touch... read more →
There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the... read more →
More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of... read more →
By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The data only grows with billions of phones, sensors, payment systems, and other... read more →
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. The traditional... read more →
Your company can either navigate the digital deluge, or be swamped by it. Having a sturdy data foundation now is critical to successful customer engagement in the future. Properly collected... read more →
The Non-Linear Customer Journey The customer journey has changed forever. Once thought of as a linear progression – from awareness to research to purchase to experience – it has been... read more →
The customer journey – as marketers have defined it – will never be the same. As each digitally-empowered individual travels from prospect to customer to (hopefully) repeat buyer and loyal... read more →
Today’s customers and prospects engage with brands across many devices and touchpoints. Sometimes these individuals are well-identified, such as when they make a purchase, contact a call center or complete... read more →
Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of touch points. This is the new normal, and the amount and complexity of digital... read more →
