by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zettabytes of data per year. In the next five years, the number of connected... read more →
by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In... read more →
by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less... read more →
The Buying Window Our previous post stressed the importance of engaging customers in their buying window - at the time when they are still researching your product or service (and... read more →
