There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the... read more →
More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of... read more →
Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your brand without identifying themselves. Using contextual relevance to gather new prospects... read more →
Contextual relevance - the practice of delivering the right content through the right channel at the right time to customers at all stages of the buying journey – is the... read more →
More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find... read more →
Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the... read more →
By Kathy Barton A branded digital community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content.... read more →
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be... read more →
