Posts Tagged: digital transformation

CRM’s Critical Role in Successful Digital Transformation

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments... read more →

Digital Assessment – Sharing Best Practices

By Barton Goldenberg One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of their digital strategy. They had recently expanded their... read more →

January 21, 2020
Helen Rose
Business, CRM, customer strategy, Customer-Centric Strategy

6 Steps in Digital Assessment Process

By Barton Goldenberg The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives believe their digital strategy is correct. Spending on... read more →

November 15, 2019
Helen Rose
CRM, customer strategy, Customer-Centric Strategy

Achieving World-Class Status NPS: Digital Initiative Success

Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how to successfully implement their digital initiatives. The result is high failure... read more →

October 21, 2019
Helen Rose
CRM, customer strategy, Customer-Centric Strategy, Data Analytics

A Digital Transformation Framework – Part 2

by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In... read more →

A Digital Transformation Framework – Part 1

by Barton Goldenberg In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated... read more →

Digital Transformation: Getting it Right!

69% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B buyers conduct online research before making purchase. Companies including Amazon and... read more →

5 Components of Digital Transformation

by Barton Goldenberg According to an IDC estimate, the spending on digital transformation initiatives will exceed $2 trillion in 2019. With this level of investment, it is concerning that less... read more →

About Barton Goldenberg

Barton Goldenberg is founder and President of ISM, Inc, a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame. A recognized thought leader and keynote speaker, Barton writes and speaks about meaningful trends in customer-centric strategy that change the way that organizations engage with today’s “always-on, always-connected” consumer. Barton is the author of three books and is presently writing a fourth, Engaged Customer Strategy: Your Roadmap to Success in 2030.Visit Website

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