by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. The traditional... read more →
Effective Engagement Requires Contextual Relevance Closed-Loop Customer Engagement begins and ends with channels. It starts by fully-exploiting whatever online or off-line channels your company now uses to sell its products... read more →
Data is useless unless it leads to actionable insights Most companies are awash in customer data, whether they know it or not. Like a flood, it flows through, around and... read more →
It's all about staying engaged Success in today’s digitally-driven, hyper-connected marketplace is all about effective customer engagement. This means engaging effectively with customers today and learning from each interaction, to... read more →
Closed-Loop Customer Engagement Engaged customers are more likely to buy from you today, and to be loyal advocates for your brand tomorrow. Developing a strategy to maximize customer engagement is... read more →
The Buying Window Our previous post stressed the importance of engaging customers in their buying window - at the time when they are still researching your product or service (and... read more →
The Buying Window Before they contact your call center, reach out to a salesperson or visit your store, most potential customers already have decided many of the specifics of the... read more →
Right message, right channel, right time in the buying cycle More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the... read more →
Contextual Relevance If you remember nothing else from this article, remember this: to create increased engagement with your customers and prospects, you must meet them where they are, with the right message at... read more →
The Non-Linear Customer Journey The customer journey has changed forever. Once thought of as a linear progression – from awareness to research to purchase to experience – it has been... read more →
