Posts Tagged: marketing

Contextual Relevance is critical to capturing customers

More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find... read more →

February 28, 2020
Helen Rose
customer strategy, Customer-Centric Strategy

Contextual Relevance: The right message, in the right place, at the right time

Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the... read more →

February 14, 2020
Helen Rose
customer strategy, Customer-Centric Strategy

About Barton Goldenberg

Barton Goldenberg is founder and President of ISM, Inc, a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame. A recognized thought leader and keynote speaker, Barton writes and speaks about meaningful trends in customer-centric strategy that change the way that organizations engage with today’s “always-on, always-connected” consumer. Barton is the author of three books and is presently writing a fourth, Engaged Customer Strategy: Your Roadmap to Success in 2030.Visit Website

Posts Tagged: marketing

Contextual Relevance is critical to capturing customers

Contextual Relevance: The right message, in the right place, at the right time

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About Barton Goldenberg

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