Posts Tagged: retention

A Digital Transformation Framework – Part 2

by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In... read more →

Customer Success Strategies: From Churn to Customer Value

by Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to increase retention by helping customers derive more value from their products... read more →

August 21, 2018
Daria Kulakova
customer strategy, Customer-Centric Strategy

About Barton Goldenberg

Barton Goldenberg is founder and President of ISM, Inc, a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame. A recognized thought leader and keynote speaker, Barton writes and speaks about meaningful trends in customer-centric strategy that change the way that organizations engage with today’s “always-on, always-connected” consumer. Barton is the author of three books and is presently writing a fourth, Engaged Customer Strategy: Your Roadmap to Success in 2030.Visit Website

Posts Tagged: retention

Customer Success Strategies: From Churn to Customer Value

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About Barton Goldenberg

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