There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the... read more →
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About Barton Goldenberg
Barton Goldenberg is founder and President of ISM, Inc, a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame. A recognized thought leader and keynote speaker, Barton writes and speaks about meaningful trends in customer-centric strategy that change the way that organizations engage with today’s “always-on, always-connected” consumer. Barton is the author of three books and is presently writing a fourth, Engaged Customer Strategy: Your Roadmap to Success in 2030.Visit Website
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