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Thought Leadership Old

Enjoy these thought leadership videos as Barton provides insight into important topics on Social Media Strategy, Social CRM, Customer Experience Strategy and more. Barton is founder and President of ISM Inc. – a pioneering firm launched in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and one of the first three inductees into the CRM Hall of Fame. His latest book – The Definitive Guide to Social CRM (Pearson, 2015) – deals with the impact of Social Media and its integration with CRM. Barton is a frequent keynote speaker, available to provide thought leadership and actionable insights at your next event. Learn more

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Customer-Centricity Starts with Identity

Thought leadership video overview: Since 1985, ISM Inc. has been one of the premier CRM strategy advisors to companies across industries – creating & implementing customer-centric strategies for best-in-class organizations. In this video, Barton Goldenberg, founder and President of ISM, discusses a new technology called Identity Resolution that enables the integration of off-line and online customer data to create seamless, holistic customer profiles.

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Podcast: The Secrets to Successful Channel Sales Management

Barton speaks with Salesforce in an episode from their popular podcast series, Quotable. Partner channels can supercharge sales, or derail it, depending on your strategy. Join Barton as he shares his secrets to successful channel sales management.

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Reimagine Engagement to Accelerate Business

Thought leadership video overview: Barton Goldenberg is interviewed by Mike Stone, SVP of Marketing, concerning Social CRM and the role of branded (private) social media communities in expanding customer engagement to maximize customer satisfaction, loyalty and advocacy.

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