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Thought Leadership

A well-known technology thought leader, Barton Goldenberg launched his pioneering company, ISM Inc., in 1985, when the concept of Customer Relationship Management (CRM) was just taking form, and he is one of the first three inductees into the CRM hall of fame. Barton’s work appears in a variety of media and he writes frequently for leading publications, including USA Today, CIO magazine, Direct Marketing News, CRM magazine and many others. He is the author of three books and is currently working on a fourth, Engaged Customer Strategy – Your Roadmap to 2030. To this day, Barton’s thought leadership continues to inspire innovative customer-facing business strategies.

Resources & Publications on CRM and other Technology Topics


Watch extensive interviews and excerpts from Barton’s popular keynotes where he provides insight into important topics on Customer Experience Management, Social Media, Partner Sales Strategy and much more. View

Podcasts & Radio

In these audio broadcasts, noted technology thought leader Barton Goldenberg discusses important topics like The Internet of Things, Channel Sales Management and others. Listen


Thought leadership on topics like social media, marketing automation and more, as featured in the Wall Street Journal, USAToday, CIO magazine, Direct Marketing News, CRM magazine and other prestigious publications Read


Barton’s latest book, The Definitive Guide to Social CRM, provides powerful new tools for leveraging this growing phenomenon at the intersection of social media and CRM. Learn more

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