By Barton Goldenberg Customer X is an established blueberry grower located in the beautiful state of Oregon. They just received private equity funding to expand their blueberry operations globally. Customer X has never done business globally and is keen to learn global best practices from their blueberry supplier, a global... read more →
Jun 01
Feb 18
ISM Announces its New Virtual Reality and Augmented Reality Strategy & Implementation Practice Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade. Worldwide spending on VR/AR is forecast to accelerate out of the COVID-19 pandemic, growing from $12 billion in 2020 to $75... read more →
Feb 18
It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy and implementation must be at the heart of... read more →
Feb 18
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to... read more →
Feb 18
Our forward-thinking clients are leveraging private digital communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform. We like to think of these communities as a virtual... read more →
Nov 24
It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are the top three ways companies are adjusting:... read more →
Nov 23
GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to... read more →
Apr 03
The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital devices to engage brands across an almost limitless number of touch points. This has huge implications for initiating and maintaining engagement with customers and prospects as they move throughout the buying... read more →
Mar 27
There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the tools to unlock this value. But by far the most important reason is a failure of the executive team to... read more →
Mar 20
More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed,... read more →