Barton Goldenberg's Blog - Digital Marketing Strategy

Jun 01

VR/AR: A Game-Changing Tool for Sales, Marketing and Customer Service

By Barton Goldenberg Customer X is an established blueberry grower located in the beautiful state of Oregon. They just received private equity funding to expand their blueberry operations globally. Customer X has never done business globally and is keen to learn global best practices from their blueberry supplier, a global... read more →

Feb 18

New Virtual Reality and Augmented Reality Strategy & Implementation Practice

ISM Announces its New Virtual Reality and Augmented Reality Strategy & Implementation Practice Virtual Reality and Augmented Reality (VR/AR) will be the most disruptive technology for the next decade. Worldwide spending on VR/AR is forecast to accelerate out of the COVID-19 pandemic, growing from $12 billion in 2020 to $75... read more →

February 18, 2021
Helen Rose
press release, VR/XR/AR

Feb 18

CRM’s Critical Role in Successful Digital Transformation

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy and implementation must be at the heart of... read more →

Feb 18

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

GIVEN that CRM systems are no longer a small-budget item, companies suffering from CRM system user fatigue need to get proactive about driving their systems’ success as the economy moves through COVID-19 recovery. Remember, your customers’ needs have changed and will continue to change because of COVID-19; now more than ever, you need to... read more →

February 18, 2021
Helen Rose
CRM, customer strategy, digital communities

Feb 18

VR Leveraged in Digital Communities Enhance Customer Engagement

Our forward-thinking clients are leveraging private digital communities to foster engagement with their customers. These collaboration communities are built on software such as Telligent, Salesforce, Higher Logic, and others. They integrate tightly with your CRM system and data management platform. We like to think of these communities as a virtual... read more →

Nov 24

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

It is no longer business as usual, as companies around the world are having to learn to adjust to the new normal resulting from the COVID-19 pandemic. Customer knowledge and enhanced customer collaboration are at the core of this new normal. Here are the top three ways companies are adjusting:... read more →

Nov 23

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

November 23, 2020
Helen Rose
CRM, customer strategy

Apr 03

“Pillars” of Customer Engagement

The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital devices to engage brands across an almost limitless number of touch points. This has huge implications for initiating and maintaining engagement with customers and prospects as they move throughout the buying... read more →

April 3, 2020
Helen Rose
customer strategy, Customer-Centric Strategy

Mar 27

Technology alone is not the answer…

There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship to data privacy issues to incomplete data to not having the tools to unlock this value. But by far the most important reason is a failure of the executive team to... read more →

March 27, 2020
Helen Rose
customer strategy, Customer-Centric Strategy

Mar 20

A Solid Data Foundation

More data has been produced in the last two years than in all previous history. And thanks to the Internet and an ever-expanding variety of connected devices, the amount of customer data available to businesses and brands is growing exponentially and will continue to do so. Properly collected and analyzed,... read more →

March 20, 2020
Helen Rose
customer strategy, Customer-Centric Strategy, Data Analytics

Blog

VR/AR: A Game-Changing Tool for Sales, Marketing and Customer Service

New Virtual Reality and Augmented Reality Strategy & Implementation Practice

CRM’s Critical Role in Successful Digital Transformation

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

VR Leveraged in Digital Communities Enhance Customer Engagement

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation

“Pillars” of Customer Engagement

Technology alone is not the answer…

A Solid Data Foundation

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