Mar 13
Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your brand without identifying themselves. Using contextual relevance to gather new prospects Existing customers are always easiest to target. That is because we have the most information on them, which helps to...
read more → Mar 06
Contextual relevance - the practice of delivering the right content through the right channel at the right time to customers at all stages of the buying journey – is the key to capturing and retaining customers in today’s omni-channel, digitally-connected marketplace. This particular blog post will offer some examples to...
read more → Feb 28
More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you must find them before they find you with timely messaging that’s relevant to wherever they happen to be in the buying cycle. This isn’t easy in...
read more → Feb 21
Today, more than 11 billion Internet-connected devices produce more than 8 zettabytes of data per year. By 2025, forecasts call for 80 billion devices and 180 zettabytes of data, respectively. The amount of data available to help you better understand your customers and their interactions with your brand(s) is greater...
read more → Feb 14
Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It means delivering the right content through the right channel at the right time - with appropriate messaging, customized for individual prospects and optimized for wherever they happen to be in their...
read more → Feb 14
By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying journey are interacting with your brand. They’re visiting your website, attending your events and consuming your content. How do you keep them engaged and keep in touch with them as they...
read more → Feb 07
By Kathy Barton A branded digital community is like a private Facebook community, where you own the content, define the rules of the road, and moderate and curate the content. These communities offer many benefits to companies looking to promote business goals while providing members with information, support, interaction, and...
read more → Jan 31
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they are limited in what they can do and what they offer. Traditional, siloed support solutions usually have a narrow intended audience, scope & function. They also are often constrained by time,...
read more → Jan 24
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly gets outdated. It’s hard to maintain, and it tends to be limited to what is known as explicit knowledge. This is information that’s easily written down, captured and stored in documents...
read more → Jan 21
By Barton Goldenberg One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of their digital strategy. They had recently expanded their number of distributors and felt it was time to assess both their distributors' marketing effectiveness and how distributors could increasingly...
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