By Barton Goldenberg The Digital Dilemma: 89% of executives believe digitization will disrupt their business in 2019, yet < 33% of executives believe their digital strategy is correct. Spending on Digital Transformation initiatives will exceed $2 trillion in 2019, yet > 85% of digital transformation initiatives fail to deliver expected... read more →
Nov 15
Oct 21
Less than 1/3 of these executives believe that their digital strategy is correct. Many organizations are overwhelmed with how to successfully implement their digital initiatives. The result is high failure rate. What if your staff had a clear digital initiative road map on how to break down the initiative into... read more →
Sep 11
by Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation, many companies are unclear where this leads. It involves much more than creating a new team of Customer Success Managers, giving them access to existing data and processes, calling them accountable... read more →
Jul 23
ISM is honored to be recognized as one of the 10 Most Promising Digital Experience Consulting Companies in 2018, awarded by CIO Review Magazine. In the January issue of CIO Review Magazine, ISM is recognized and featured in an article where ISM's President Barton Goldenberg is interviewed by CIO Review... read more →
Jun 21
By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The data only grows with billions of phones, sensors, payment systems, and other Internet of Things (IoT) devices added every day. By 2025, forecasts call for 80 billion devices producing a staggering 180 zettabytes... read more →
Jun 21
by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer. Product-driven marketing – messaging focused on features and benefits and promotional offers aimed at driving sales - is no longer effective. Features are easy to copy and offers are easy to... read more →
Jun 04
by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zettabytes of data per year. In the next five years, the number of connected devices will increase eightfold, while the amount of data they produce will increase a staggering 22 times. This trend will... read more →
Jun 04
by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. The traditional sales model of cold calls, followed by lead qualification and product demos, is now complemented by social networks, online engagement,... read more →
May 21
by Barton Goldenberg This continues our two-part series on ISM's framework for digital transformation examining the digital transformation building blocks for digital success. The Five Digital Transformation Building Blocks In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and... read more →
May 21
by Barton Goldenberg In our experience, companies that have been successful in their digital transformation efforts employ an integrated framework, where data produced and used in various customer-facing projects is integrated and shared seamlessly between activities. Companies that have struggled to tackle digital transformation typically fall short with respect to one... read more →
