Barton Goldenberg's Blog - Digital Marketing Strategy

Aug 24

Meet your customers in their “buying window” – Part 1 of 2

The Buying Window Before they contact your call center, reach out to a salesperson or visit your store, most potential customers already have decided many of the specifics of the product or service they seek. This is probably not the first time they have engaged with your brand. They are... read more →

August 24, 2017
Barton Goldenberg
Business, CRM

Aug 15

“Find Me, Know Me, Delight Me”: Why ‘Contextual Relevance’ Is Critical

Right message, right channel, right time in the buying cycle More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service. To secure the sale, you need to serve up ‘contextually relevant’ information through the right channel at the right time in the buying... read more →

August 15, 2017
Barton Goldenberg
Business, CRM

Aug 15

Contextual Relevance - buying cycle - buying window

Contextual Relevance: The Key to Reaching Your Customers

Contextual Relevance If you remember nothing else from this article, remember this: to create increased engagement with your customers and prospects, you must meet them where they are, with the right message at the right time through the right channel. To put it another way, your engagements with your customers and prospects must... read more →

August 15, 2017
Barton Goldenberg
Business, CRM

Aug 15

Identity Resolution and the Non-Linear Customer Journey

The Non-Linear Customer Journey The customer journey has changed forever. Once thought of as a linear progression – from awareness to research to purchase to experience – it has been transformed by today's digitally-driven, device-enabled environment. Customers now interact with brands in a decidedly non-linear fashion. A new technology, called... read more →

August 15, 2017
Barton Goldenberg
Business, CRM

Aug 15

The “customer of the future” is here today

The customer journey – as marketers have defined it – will never be the same. As each digitally-empowered individual travels from prospect to customer to (hopefully) repeat buyer and loyal advocate, they will encounter your brand and its competitors through myriad channels defined by almost limitless touchpoints and devices. To... read more →

August 15, 2017
Barton Goldenberg
Business, CRM

Aug 15

Knowing the customer is the key to all marketing

Today’s customers and prospects engage with brands across many devices and touchpoints. Sometimes these individuals are well-identified, such as when they make a purchase, contact a call center or complete an online form. At other times, contacts are anonymous, as when browsing a website or participating in a social media... read more →

August 15, 2017
Barton Goldenberg
Business, CRM

Aug 15

Identity Resolution Process - non-linear customer journey - Barton Goldenberg

Identity Resolution – Know Your Customers in the Digital Age

Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of touch points. This is the new normal, and the amount and complexity of digital information will only grow in the future. At the same time, potentially-available customer data already exceeds the ability of most... read more →

August 15, 2017
Barton Goldenberg
Business, CRM

Blog

Meet your customers in their “buying window” – Part 1 of 2

“Find Me, Know Me, Delight Me”: Why ‘Contextual Relevance’ Is Critical

Contextual Relevance: The Key to Reaching Your Customers

Identity Resolution and the Non-Linear Customer Journey

The “customer of the future” is here today

Knowing the customer is the key to all marketing

Identity Resolution – Know Your Customers in the Digital Age

Recent Posts

About Barton Goldenberg

Hire Barton