It can be hard to conceptualize the opportunity available in the rapidly expanding world of the Metaverse (also referred to as the ‘Virtual World’) and where you fit in. But that’s not stopping this gold rush. In fact, within 5 years 70% of brands will have a presence in the Metaverse. By 2026, 25% of adults will spend at least 1 hour a day in the Metaverse, and by 2030 Gen Z will spend 50% of their time in the Metaverse.
For the past 15 years, forward-thinking companies have been leveraging private, Digital Communities to foster customer, distributor, and employee engagement; the results are astounding. Digital communities serve a variety of business goals, such as securing new sales, optimizing lead management, providing 24/7 customer support, lowering costs, deepening customer engagement, and enhancing customer loyalty.
Any and every CRM program manages all your company’s relationships and interactions with customers and potential customers; that’s a given. But having the right plan in place makes your customer feel valued, allowing you to understand the needs and preferences that drive their purchasing decisions. It’s a decision that could mean the difference between keeping up with your competition and blowing past them.