Below are the top 10 reasons why companies are turning to ISM to build their Digital Hotel. If you have used LinkedIn, Facebook groups, Reddit, Goodreads, HP support community, or countless similar platforms, then you have benefited from an online community. Many of these require users to sign up, sign in, or be a member in some way–such as a purchaser of their product. Digital Hotels typically are private online digital communities that:
- Nurture leads and grow sales
- Achieve superior customer support
- Deepen customer insight & engagement
- Increase customer satisfaction & loyalty
Top 10 reasons why companies are turning to ISM to build their Digital Hotel:
10. Nurture leads and secure sales
Digital Hotels allow you to leverage any customer journey work you may have completed to digitally trigger prospects and customers to nurture leads and secure new sales
9. Simple yet powerful technology
The Digital Hotel is a widget that can be accessed from any digital platform (such as your website, or social media). It can incorporate online video widgets (e.g., Zoom) as well as Augmented Reality/Virtual Reality widgets to promote a company’s expertise. It can include training and customer support capabilities.
8. Digital Hotels are global communities
They are customer-centric, accessible, international, and can be translated into dozens of languages in real time.
7. Provide fast, relevant answers for customers
Digital Hotels have become the quickest and most effective way for customers and prospects to get answers, from product information to customer service requests.
6. Revolutionize your business with a new lead nurturing platform
Digital Hotels quickly become your company’s #1 lead nurturing platform, helping to move leads down the sales funnel to close business more quickly.
5. Set up quickly and see ROI quickly
Digital Hotels can be set up in 30 days and launched in 60 to 90 days. They typically pay for themselves in less than two years due to new sales coming from the community.
4. Generate customer loyalty and return business
In successful Digital Hotels, 50-70% of customers belonging to the community buy more products than those customers not belonging to the community
3. Identify problems and concerns early
Questions from forums get fed directly into your CRM system for sales team follow up. Ask the Expert sections provide insight into what concerns customers are having.
2. Digital Hotels provide the Voice of the Customer
Digital Hotels provide customer insight and Voice of the Customer 24/7– core components of a successful customer-centric strategy
1. Leave the management to ISM
ISM creates and manages the success of the community from A to Z. Your company provides blog articles, content for the community, and Subject Matter Experts to answer technical questions.
–Barton Goldenberg, founder and President of ISM Inc.
I would like to help you explore the enhanced customer satisfaction, cost savings support, and new sales opportunities that a digital hotel will deliver to your organization.