Below the top 10 reasons why companies are turning to ISM to build their Digital Hotel. Digital Hotels typically are private online digital communities that:
- Nurture Leads & Grow Sales
- Achieve Superior Customer Support
- Deepen Customer Insight & Engagement
- Increase Customer Satisfaction & Loyalty
#10: Digital Hotels allow you to leverage any customer journey work you may have completed to digitally trigger prospects and customers to nurture leads and secure new sales
#9: Simple yet powerful technology: The Digital Hotel is a widget that can be accessed from any digital platform (e.g., your website, social media, other), and can incorporate online video widgets (e.g., Zoom) as well as Augmented Reality/Virtual Reality widgets to promote a company’s expertise as well as training and customer support capabilities
#8: Digital Hotels are global communities that help secure customer-centricity and can be simultaneously translated into dozens of languages in real-time
#7: Digital Hotels have become the quickest and most effective way for customers/prospects to get an answer to their question(s)
#6: Digital Hotels quickly become your company’s #1 lead nurturing platform, helping to move leads down the sales funnel to close business more quickly
#5: Digital Hotels can be technically stood up in 30-days, successfully launched in 60-90-days, and typically pays for itself within 2 years resulting from new sales coming from the community
#4: In successful Digital Hotels, 50-70% of customers belonging to the community buy more products than those customers not belonging to the community
#3: Lead generated from discussions/forums/Ask the Expert questions from within the Digital Hotel get fed directly into your CRM system for sales follow-up
#2: ISM creates and manages the success of the community from A to Z; your company provides blog articles, content for the community, and Subject Matter Experts to answer technical questions
#1: Digital Hotels provide customer insight and Voice of the Customer 24/7 – core components of a successful Customer-Centric strategy
I would like to help you explore the enhanced customer satisfaction, cost savings support, and new sales opportunities that a digital hotel will deliver to your organization. To schedule a chat you can also choose a good time here: https://calendly.com/
Barton Goldenberg (bgoldenberg@ismguide.com) is president of ISM. Since 1985, ISM has established itself as a premier strategic adviser to organizations planning or implementing customer strategies to address digital transformation, data analytics, CRM, social media communities, customer engagement, and emerging technology initiatives. He is in high demand as a keynote speaker (www.bartongoldenberg.com) and is the author of four books, including his latest, The Definitive Guide to Social CRM. He is currently completing his new book, titled Engaged Customer Strategy: Your Roadmap to Success in 2030.
Hire Barton as a speaker or author click here.
There are some interesting points in time in this article but I don?t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well